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Jay R. Brooks on Beer

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Beer In Ads #3871: Cool Refreshment

October 7, 2021 By Jay Brooks

Thursday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a glass of beer and a bottle both melting in a large ice cube, with a lake scene for a background, with the tagline: “Cool refreshment … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3870: Aged For Many Moons

October 6, 2021 By Jay Brooks

Wednesday’s ad is for “Hamm’s,” from 1953. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a couple on a lake in a canoe by moonlight, with the tagline: “Aged for many moons from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3869: Yours At The Bewitching Hour

October 5, 2021 By Jay Brooks

Tuesday’s ad is for “Hamm’s,” from 1959. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a lakeside scene at sunset with two people holding up glasses of beer to toast, with the tagline: “Yours at the bewitching hour … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3868: Like A Cool Breeze …

October 4, 2021 By Jay Brooks

Monday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a lakeside scene with someone holding up a glass of beer to it, with the tagline: “Like a cool breeze … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3867: Reach, Sir! It’s Something Special!

October 3, 2021 By Jay Brooks

Sunday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a can of beer in the snow with someone holding up a glass of beer to it, with the tagline: “Reach, sir! It’s something special! … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3866: Most Refreshing Flavor In Many A Moon

October 2, 2021 By Jay Brooks

Saturday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a bright yellow moon with someone holding up a similary colored glass of beer to it, with the tagline: “Most refreshing flavor in many a moon … from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3865: Refreshingly Yours

October 1, 2021 By Jay Brooks

Friday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one features a bottle of Hamm’s keeping cool in the snow with a hand holding a full glass in the foreground, and the tagline: “Refreshingly yours from the land of sky blue waters!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Minnesota

Beer In Ads #3864: Foster’s Kangaroo Pouch

September 30, 2021 By Jay Brooks

Thursday’s ad is for “Foster’s Lager,” from 2002. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a bottle of Foster’s with a pouch, and inside the pouch, naturally, is that most quintessential of Australian animals, the kangaroo.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3863: Our Message From Down Under

September 29, 2021 By Jay Brooks

Wednesday’s ad is for “Foster’s Lager,” from 1984. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features a cartoon ad which I believe is from around the time of the Olympics the last time they were in Los Angeles, which was 1984.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History

Beer In Ads #3862: Men At Work

September 28, 2021 By Jay Brooks

Tuesday’s ad is for “Foster’s Lager,” from 1983. This ad was made for Carlton & United, who made Foster’s Lager, although it was later part of AB-InBev but more recently was sold to Asahi. It was started by two American brothers who emigrated to Australia in 1886, and started selling it in 1889. In 1907, the Foster brothers merged with four other Melbourne breweries to created Carlton & United Breweries. The Foster’s brand barely sells in Australia, but began importing to the UK and the US in the early 1970s, and thanks to very successful advertising became a popular international brand. This one features the Australian rock band Men at Work, best known for their hits “Down Under” and “Who Can It Be Now?”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Australia, History, Music

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