Thursday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features an open house dinner party with one couple on the right in conversation and man in the background who’s nose deep in a glass of beer as he reads the back of an album. But my favorite is the woman in yellow who’s just putting a cracker in her mouth as she stares at the man pouring a can of beer in his glass. The text begins “open house….”

Wednesday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features a woman lifting the lit on dinner so the man can catch a whiff while he holds a mug of beer in his hand. On the counter beside the pot is a Big Size can of Bud. The text begins “big appetite….”

Tuesday’s ad is for “Budweiser,” from 1957. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a man pours a bottle of beer into what looks like a champagne glass over a woman’s shoulder in a room bathed with candlelight. The text begins “Where the Bright Sun Shines.”

Monday’s ad is for “Budweiser,” from 1960. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a couple lying on the floor as the man pours a bottle of beer into her beer glass as she watches intently with both of her hands on either side of the glass, as if she’s waiting to snatch it. The text begins “The Story.” Odder still, if you look closer at the book on the floor, there’s just one word printed on the spine: “Story.” What the hell kind of book is that? It’s a little off-center, so maybe the shag carpet is obscuring the beginning of it, so perhaps it could be “History.” Still, it seems weird that there’s no other information whatsoever on the spine. And this scene with it lighting that glows doesn’t exactly look like a study session, does it?

Sunday’s ad is for “Budweiser,” from 1957. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a woman holding her beer glass while an unseen person pours a bottle of beer into it as she looks up at him, or possibly the beer, with an expression on wonder that seems to say “ooh.” The text begins “By the Way.”

Saturday’s ad is for “Budweiser,” from 1959. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a man in a terrible hat and shirt combination relaxing in a comfy chair of some kind while a woman’s hand pours a bottle of beer into a glass for him as he looks up appreciably. The text begins “Relax.” And all I can think of is “Frankie Goes to Hollywood.”

Friday’s ad is for “Budweiser,” from 1958. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a woman in black leather gloves and holding a mask while an unseen hand pours a can of beer into a glass she’s holding. The text begins “Who Needs Disguises?”

Thursday’s ad is for “Budweiser,” from 1961. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a woman at a restaurant, or maybe it’s a bar, smiling as the waiter or waitress pours a beer into a glass she’s holding. Behind her on the table is a spread of cheese and crackers, along with charcuterie. I’m also pretty sure she’s holding a potato chip in her hand. The text begins “Ever Taken.”

Wednesday’s ad is for “Budweiser,” from 1958. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a couple outdoors, I think leaning against a tree trunk, and cuddling, as the man pours a can of beer into a mug she’s holding. She’s looking back at him rather mischievously, but she really should be keeping an eye on the beer. It’s about spill over and that will definitely spoil the mood. The text begins “Keep It A Secret,” so maybe it’s more canoodling than mere cuddling after all.

Tuesday’s ad is for “Budweiser,” from 1958. This ad was made for Anheuser-Busch, and was part of their series using the tagline. “Where there’s Life … there’s Bud,” which ran from the 1950s into the 1960s, and this one features a man about to blow out the candles his birthday cake while a woman out of sight pours him a glass of beer. And I know I shouldn’t be focused on this, but what the hell is that weird, abstract background supposed to be? The text begins “Bright Idea.”