Thursday’s ad is for Blatz, whose 1949 claims they they were “Milwaukee’s first bottled beer.” It’s also a celebrity endorsement ad, albeit a rather odd choice. Perhaps there was a series of these done with Milwaukee residents, since the top line reads “I’m from Milwaukee and I ought to know…” The endorsement comes from local dress designer La Verne Sunde, whose “good taste” is demonstrated with inset photos of her fitting someone with a dress she’s created. I’m not quite sure how that translates to beer knowledge, but I guess it’s no sillier than a baseball player doing the same thing.

Thursday’s ad is for a classic Schlitz ad from 1951. Like many ads from that time period, it was drawn by Bill Fleming. His work has a distinctive look to it. I confess I have a “thing” for old Schlitz memorabilia, especially their Schlitzerland campaign and the period of years where they used the globe logo prominently, as I also had an obsession with globes, too. This one is still funny nearly sixty years later.