Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: Richard G. Owens

January 8, 2025 By Jay Brooks

milwaukee-flag
Today is the birthday Richard G. Owens (January 8, 1811-November 10, 1882). He was born in Llanfair-is-Gaer, Caernarvonshire, Wales. When he was 21, in 1832, he moved to the U.S., and moved around doing various jobs for several years, settling in Milwaukee, Wisconsin in 1837. In 1840, along with two Welsh partners (William Pawlett and John Davis), Owens founded what has the distinction of being the first brewery in Milwaukee. It was initially referred to as the Milwaukee Brewery, but the name was changed shortly thereafter to the Lake Brewery once a second brewery in Milwaukee opened to avoid confusion. Some accounts claim that it was also usually known simply as “Owens’ Brewery” since he quickly bought out his partners. In 1864, he leased, and then sold, the brewery to Chicagoan M.W. Powell who ran it until 1880, when it closed for good.

owensrichard
This account from “Memoir of Milwaukee County” starts with his son, Richard G. Owens Jr., but mostly goes into the history of his father and the brewery Richard G. Owens Sr. founded.

owens-bio-1
owens-bio-2

Milwaukee_1858
Milwaukee in 1858.

This section of “Pioneer Brewing in Milwaukee” from the Brewing entry in the Encyclopedia of Milwaukee includes a mention of Owens:

Milwaukee’s brewing industry formed in the early 1840s, and developed rapidly along with the burgeoning frontier settlement. European immigrants brought both a local market for traditional beer styles of their homelands and the skilled brewers able to produce such beverages. Although German brewers are most known for their role in shaping the industry from its earliest origins, it was a group of Welsh immigrants—Richard G. Owens, William Pawlett, and John Davis—who established the city’s first brewery in 1840 near the North Pier (Lake Michigan) on Huron Street (now E. Clybourn), known as the Milwaukee Brewery and later the Lake Brewery. Herman Reutelschöfer established Milwaukee’s first German brewery on the northwest corner of Hanover and Virginia shortly thereafter.

Brewing proved to be a dynamic and volatile business in early Milwaukee as approximately thirty-five breweries were established between 1840 and 1860. These were primarily small artisanal shops, formed through family connections or brief partnerships that served customers in the immediate vicinity or through a connected or affiliated saloon, beer hall, or restaurant—much like modern brewpubs. Most of these early breweries were located just east and west of the Milwaukee River, north of downtown. The Milwaukee River provided water essential to the brewing process, and the ice necessary for maintaining the proper temperature for the conditioning of German lager in storage cellars that brewers dug into the bluffs along the river. Milwaukee’s early breweries were small, one- to two-story, wood-frame structures, which housed the entire brewing process—from malting to conditioning—and the residence of the brewer and his family.

Initially, brewing equipment and materials were difficult to come by in frontier Milwaukee. The pioneer brewers improvised. The first batches of Owens’ Milwaukee Brewery were produced in a five-barrel brew kettle composed of a wooden box lined with copper, with barley shipped in from Michigan City, Indiana. The Best Brewery—predecessor to the Pabst Brewing Company—acquired their first brew kettle in 1844, by appealing to a local iron maker to construct one with iron brought in from Racine and Kenosha, on the promise of future payment and free beer for life. Difficulties in securing equipment, materials, and starting capital—especially during the financial panic of 1857, and the Civil War—and the growing competition in the area strained the solvency of Milwaukee’s early breweries, and most closed within a few years after starting.

Milwaukee_1872
Milwaukee in 1872.

And this section of “Breweries of Wisconsin,” by Jerry Apps is about “Owen’s Brewery:”

owens-brewery-1
owens-brewery-2

Milwaukee_1882
These views of Milwaukee are from 1882.

And this article for the Milwaukee Journal newspaper from March 19, 1916, entitled “Birth of Milwaukee’s Brewing Industry is Interesting Story” and begins with Owens’ story.

milwaukee-brewery-history-1916

Milwaukee_20th
Milwaukee at the beginning of the 20th century.

Filed Under: Birthdays, Just For Fun Tagged With: History, Milwaukee, Wales, Wisconsin

Beer In Ads #841: What Made Milwaukee Change To Blatz?

April 9, 2013 By Jay Brooks


Tuesday’s ad is for Blatz, from 1953. Apparently Milwaukee in olden days had Sousaphone players wearing Lederhosen serenading restaurant diners but nowadays, thanks to Blatz, it’s a violinist. I’m sure I’m in the minority here, but I actually love a good oompah band. I also have to wonder. How did they fill two pilsner glasses with only one bottle of beer?

Blatz-1953

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Milwaukee

Beer In Ads #680: I’m From Milwaukee, I Ought To Know

August 24, 2012 By Jay Brooks


Friday’s ad is for Blatz, from 1951, featuring that manly entertainer, Liberace, who is apparently from Milwaukee. Who knew?

Blatz-1951-Liberace

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Milwaukee

Beer In Ads #554: Blatz Fashion Design

March 1, 2012 By Jay Brooks


Thursday’s ad is for Blatz, whose 1949 claims they they were “Milwaukee’s first bottled beer.” It’s also a celebrity endorsement ad, albeit a rather odd choice. Perhaps there was a series of these done with Milwaukee residents, since the top line reads “I’m from Milwaukee and I ought to know…” The endorsement comes from local dress designer La Verne Sunde, whose “good taste” is demonstrated with inset photos of her fitting someone with a dress she’s created. I’m not quite sure how that translates to beer knowledge, but I guess it’s no sillier than a baseball player doing the same thing.

blatz-fitting

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Milwaukee, Wisconsin

Schlitz Brewery, Circa 1900

May 28, 2011 By Jay Brooks

schlitz
Another gem I found in the digital archives of the Library of Congress is this series of photos and illustrations used in a pamphlet made around 1900 by the Joseph Schlitz Brewing Co. The title of the pamphlet was “Schlitz, the beer that made Milwaukee famous.” Each of the photos in the Library of Congress were made from the original negatives and the photos depict the brewery in Milwaukee, Wisconsin. Today, Pabst owns the Schlitz brands and re-introduced it in bottles in 2008.

Schlitz-brewhouse
The Brewhouse. Original caption: “View in brewery of Schlitz Brewing Company, Milwaukee, Wisconsin.”

Schlitz-wash-house
The Wash House. Original caption: “Men washing kegs in brewery of Schlitz Brewing Company, Milwaukee, Wisconsin, and insert of exterior of the building.”

Schlitz-bottling-dept
The Bottling Department. Original caption: “Two views of men and women working in bottling department of brewery of Schlitz, Milwaukee, Wisconsin.”

Schlitz-shipping-yard
The Shipping Yard. Original caption: “Kegs of beer being transported on horse-drawn wagons at brewery of Schlitz Brewing Company, Milwaukee, Wisconsin.”

Filed Under: Breweries Tagged With: History, Milwaukee, Schlitz, Wisconsin

Beer In Ads #32: It’s OK, I Saved The Schlitz

January 28, 2010 By Jay Brooks

ad-billboard
Thursday’s ad is for a classic Schlitz ad from 1951. Like many ads from that time period, it was drawn by Bill Fleming. His work has a distinctive look to it. I confess I have a “thing” for old Schlitz memorabilia, especially their Schlitzerland campaign and the period of years where they used the globe logo prominently, as I also had an obsession with globes, too. This one is still funny nearly sixty years later.

Schlitz-1951-saved

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Milwaukee, Wisconsin

« Previous Page

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg

Recent Posts

  • Beer Birthday: John Dean December 30, 2025
  • Beer In Ads #5155: Bock Beer Festival Parade December 29, 2025
  • Historic Beer Birthday: August A. Busch, Sr. December 29, 2025
  • Beer Birthday: Michael Lewis December 29, 2025
  • Beer Birthday: Kurt Widmer December 29, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.