Thursday’s ad is for a classic Schlitz ad from 1951. Like many ads from that time period, it was drawn by Bill Fleming. His work has a distinctive look to it. I confess I have a “thing” for old Schlitz memorabilia, especially their Schlitzerland campaign and the period of years where they used the globe logo prominently, as I also had an obsession with globes, too. This one is still funny nearly sixty years later.
I can’t remember the last time I saw a guy with a tie in a beer ad (other than Jim Koch I suppose), let alone a jacket. Granted, styles have become more casual, but I think beer advertising would be well served to have people wearing something other than jeans once in a while.
Love the Schlitz ads and I’ll admit I love the Schlitz!
Reminds me a bit of the light beer ad on TV today where the girlfriend forces the boyfriend to hypothetically choose what he’d save from a cliffhanging experience – “how high’s the cliff” I believe was his reply when it came down to her and his beer…