Talk about mixed mythologies, Tuesday’s ad is another recent one for the Brazilian beer, Brahma. Showing Rio de Janeiro’s “Christ the Redeemer” statue in another frenetic, colorful ad for Brahma, who before it was beer, was the Hindu god of creation, I found a little odd. Perhaps that’s just me.
Monday’s ad is for the popular Brazilian beer, Brahma, because around Noon today, I touched down in Sao Paulo, Brazil, where I’ll be for the next three days. It’s a newer ad, but I love the frenetic illustration and the bold colors. It also makes me want to drink a Brahma … almost.
Regular readers have probably noticed that my usual output has been diminished here of late, that’s because I’ve been in Buenos Aires, Argentina since Monday. I was fortunate enough to be invited to judge at the very first South Beer Cup, South America’s version of the Great American Beer Festival and the Craft Brewers Conference combined. It was put on by the Centro de Cata de Cerveza with support from the very active local homebrew club, Somos Cerveceros.
They had 280 beers from 72 breweries entered in 20 categories from four countries: Argentina, Brazil, Chile and Uruguay. Along with the local judges, made up of brewers and BJCP certified judges, four experienced judges from North America were on hand to help out. In addition to myself, there was Stephen Beaumont, Doug Odell and Pete Slosberg. The four of us also each gave a short talk during the conference portion of the event.
But more about that later, last evening at a gala awards ceremony held at the rooftop of the American Club. It was a great event, and perhaps the best part was seeing the enthusiasm and passion on display as the excited winners went up to accept their awards, all to some very dramatic music. So without further ado, here s the list of the winners for the first South Beer Cup:
Congratulations to all the winners.
And here’s all the participating breweries:
This week’s work of art is by an artist from Argentina, Carlos Morel. I saw the original in Buenos Aires at the Museo Nacional de Bellas Artes. The painting is known as Payada en Una Pulperia or Duel in the Taproom and was created in 1840.
The duel depicted in the painting is of the musical variety, with two guitar players squaring off against one another to the general merriment of all the people drinking in the taproom.
Morel is considered to be Argentina’s first great painter. He was born in Buenos Airies in 1813 and lived until 1894, painting a great number of watercolors and oil paintings throughout his career. Here’s a translated biography
Friday’s ad is the last for Quilmes, from 1968, and it certainly looks like quite a party. Love the hairstyles.
Thursday’s ad is for Quilmes Cristal, and is on some kind of parchment, or at least paper made to look that way. I don’t actually know how old it is, but it looks old, or perhaps again it was made to look that way.
Wednesday’s ad is a modern Quilmes poster, a beautiful image of the beer on, perhaps, cloud nine, with the sun behind it and trees and balloons circling the bottle.
Tuesday’s ad is another one for Quilmes, probably also from around the 1920s or 30s. It was for their light-colored Cristal. I saw an original of this beautiful sign last night in the home of one of Argentina’s most prominent breweriana collectors. His home was amazing, literally filled with beer collectibles from all over the world, but with a special emphasis on local Argentinian beer.
Monday’s ad is for a South American beer, since I’ll be in Argentina all week, judging at the South Beer Cup. It’s for Quilmes, perhaps Argentina’s best known brand around the world. The ad is from around the 1920s and features a painting of three women with different color hair, one for each of the Quilmes beers.
Monday’s ad is an old one from Quilmes, the best-selling beer in Argentina. “Y Todos Con” translates to “And All With” Quilmes. I love the stylized glasses in the hands, and the way they depict the motion of having just clinked them together.
