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1877 U.S. Brewers Association Convention

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This is an interesting photo I came across in 100 Years of Brewing, which was originally published in 1903. This two-page double truck is a photo of all the attendees of the Seventeenth annual convention of the United States Brewers Association, which was held in Milwaukee, Wisconsin. The photo was taken on June 6, 1877.

There are 133 people in the photo, although not all of them are identified. Quite a few of the people in the photo are, or rather were, pretty big deals in the brewing industry at that time, which makes sense. This was, after all, the biggest trade convention for brewing. But when you read the names, it’s a veritable who’s who of the brewing industry.

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Luckily, they included a numbered key to identify the people in the picture.

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Interestingly, even though the photo was taken in 1877, by the time it was published in “100 Years of Brewing,” 26 years later, 55 of the 133 people in the photo had died, or over 40%.

Here are slightly larger images of the two pages, first the left page, followed by the right.

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Historic Beer Birthday: Bert Grant

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Today would have been Bert Grant’s 90th birthday, and he is still definitely missed. Bert opened the country’s first brewpub in 1982 in Yakima, Washington and was a fixture in the industry until his death in late July of 2001. Join me tonight in lifting a pint to Bert’s memory.

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Bert Grant and me at OBF in the mid-1990s.

Here’s his obituary from Real Beer:

Craft brewing pioneer Bert Grant, who founded the first modern day brewpub in the United States, is dead at 73.

Grant had been ill for two years and died Tuesday at the University of British Columbia Hospital in Vancouver. He had moved to that city a year ago to be close to his children.

When Grant founded his brewpub in Yakima, Wash., in 1982 there were fewer than 50 individual brewing operations in the U.S. Today there are more than 1,500. That brewpub expanded to become a bottling microbrewery, selling about 10,000 barrels of Bert Grant’s Ales in 2001. He sold the brewery to Chateau Ste. Michelle wines in 1995, but Grant remained an active spokesman until being slowed by illness.

He’d sometimes wear a kilt at his pub in Yakima and occasionally dance on the bar. He kept a claymore — a double-bladed broadsword — just in case he had to enforce his ban on smoking.

He was born in Dundee, Scotland, in 1928. He moved to Toronto, where he grew up and got his first job in a brewery … at 16, he became a beer taster. He remained in the beer business all his life. He moved to Yakima in 1967, where he helped build and operate two plants that processed hops. His patented processing of hops is still in use today.

Bert Grant Bert was one of a kind,” said Paul Shipman, who founded Red Hook Brewery around the time Grant began Yakima Brewing and Malting Co. “He was a scientist, a brewer, and I don’t think he even graduated high school.”

He remained dedicated to assertive beer and carried a vial of hop oil in his pocket to boost the flavor of a bland domestic beer. His first priority was to brew beer he liked. “It may not be your favorite beer,” Grant’s son Peter said. “But it was his.”

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We Want Beer Parade

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You’ve undoubtedly seen the photographs or men marching through the streets carrying signs that read “We Want Beer.” The parade, held on May 14, 1932, was organized by the city’s mayor, Jimmy Walker, and was originally called the Beer for Taxation march, although it quickly became known more popularly as the “We Want Beer!” parade. Mayor Walker was a flamboyant showman, but prohibition was also making life difficult for New Yorkers. The criminal element took over the sale and distribution of illegal alcohol and something like 400 murders each year were attributed to bootleggers and gangsters in New York. And the increased crime was harder to combat because of the city’s lost revenue from various alcohol taxes, which forced the mayor to dramatically reduce both his police and fire departments. There was also rampant unemployment as the nation was in the throes of the Great Depression.

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This is the iconic photo of marchers in the We Want Beer parade.

The photo above shows marchers at night, which may be surprising, but the parade actually lasted all day long, and continued into the evening.

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NYC Mayor Jimmy Walker.

Mayor Walker gave a speech in the evening over station WEAF of the National Broadcasting Company, in which he challenged the opponents of his “Beer for Taxation” plan to produce any other form of taxation that would be “less of a burden upon people already overburdened with taxation.”

Anti Prohibition Rally 1933

The parade began down Fifth Avenue from 80th Street in Manhattan, “with picket signs, in costume, and cars festooned with slogans. The marchers went west on 59th Street and back north on Central Park West, parading into the night,” with Mayor Jimmy Walker, “dapper in his derby and suit (and about to be brought up on corruption charges before resigning as mayor), led the procession.” Within the month, other cities held similar parades.

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“Interestingly, at noon, the marchers paused for a minute of silence in honor of Charles Lindbergh Jr., whose body was found dead in woods in New Jersey two days earlier.”

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It started as a fairly small protest, but quickly swelled to an estimated 100,000 marchers (and some accounts put that number closer to 150,000). One of the slogans they chanted was “Beer for Prosperity” and they also chanted the call and response “Who wants beer?” followed by “We Do!”

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Today I Found Out also has an account of the parade, including:

When Congressman Emanuel Celler heard about the event, he said he’d come and bring a bunch of friends. You’d be able to pick him out in the crowd by the two signs he’d be holding: “Never Say Dry” and “Open the Spigots and Drown the Bigots.” The Veterans of Foreign Wars, the American Legion and the Grand Army of the Republic (a group of Civil War veterans) also turned out to march in the parade. Students and society matrons also joined the fray.

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They even created a souvenir program for the parade.

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And Steuben Taverns created a hanger to put on your car’s rear view mirror.

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And to get a sense of the parade itself, here is a video from the event.

Mayor James J. Walker leads the great Beer Parade in New York City:

Bistro IPA Festival Winners 2018

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Today was the 21st annual IPA Festival and the Inaugural Hazy IPA Festival at the Bistro. The weather cooperated and it ended up being a cool but sunny in Hayward, making it was near perfect beer-drinking weather once we emerged from judging in the basement. This year the judging was split into two groups, regular clear IPAs and hazy IPAs. There were 41 traditional American-style IPAs. The full list of winners is below.

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West Coast IPA Festival Winners

For the first time, this year we separately judged Hazy, East Coast, New England IPAs, or whatever you want to call them. We had 36 in the first round, and eight in the final round.

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East Coast or Hazy IPA Festival Winners

Beer Birthday: Dave Buhler

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Today is Dave Buhler’s 59th birthday. Interestingly, like Dick Cantwell, whose birthday was yesterday, Dave is also a co-founder of Elysian Brewing in Seattle, Washington. Join me in wishing Dave a very happy birthday.

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Fal Allen and Dave Buhler at OBF.

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Dave and Celebrator publisher Tom Dalldorf (at right). Neither Tom or I could identify the fellow in the middle, sorry about that. Can anybody help me out and tell me who that is?

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At the Celebrator’s best of the West Beer Festival in 2009.

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Dave with his business partner and Elyisian co-founder Dick Cantwell at GABF in 2006.

Bistro Double IPA Winners 2018

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On Saturday the 18th annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and was sequestered in the dark, dank basement out of the view of the beautiful Bay Area sun for most of the morning. We judged 63 Double IPAs and 36 Triple IPAs.

Double IPAs

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Judging in the basement of the Bistro.

Triple IPAs

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It was a beautiful day at the Bistro for tasting 99 Double and Triple IPAs.

Peoples Choice Awards

Congratulations to all the winners.

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Jeremy Marshall, from Lagunitas, and Terence Sullivan, from Sierra Nevada, with their wives, enjoying some camaraderie at the Double IPA Fest.

Hoppy Christmas

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From my IP address to yours. Have a very Malty Christmas and a Hoppy Holiday. Peace On Earth, Good Beer to Men (and Women).

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“Christmas is not a time nor a season, but a state of mind. To cherish peace and goodwill, to be plenteous in mercy, is to have the real spirit of Christmas.”

             — Calvin Coolidge

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‘Twas Christmas broach’d the mightiest ale; ’twas Christmas told the merriest tale; a Christmas gambol oft could cheer the poor man’s heart through half the year.

             — Sir Walter Scott

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The original image, which I doctored, was the cover of a 1950 issue of Guinness Time, “a quarterly publication by the Guinness company [that] was distributed to all Guinness staff.” I found it at Bygone Bodiam, a very cool website covering old time Bodiam, a hop growing area in England. There are also a number of great nostalgic photographs of the local hops industry back in the day.

Beer In Ads #2480: Guinness In Festival Land

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Monday’s ad is for Guinness, from 1951. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland is entitled “Guinness In Festival Land,” and shows an odd clock of sorts and features a poem in the style of Lewis Carroll. The poem is about Guinness, of course, but it’s even more about the Festival of Britain, and specifically the Pleasure Gardens at Battersea, which was held in 1951.

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The festival ran for several months during 1951 and appears to have been quite large. There were three beer gardens and a large area known as the parade. Along the parade, they actually built the Guinness Festival Clock from the ad. There’s a great story about the festival from the blog A London Inheritance.

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Design Your Perfect Beer Festival For The Next Session

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For our 130th Session, our host will be Bryan Yeager, who writes on his eponymous Bryan Yeager website. For his topic, he’s asking what would the perfect beer festival look like to you, and has called his topic Create Your Own Beerfest. Surely, you’ve been to a beer festival and thought, “I could do better.” Here’s your chance.

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Here’s Bryan’s full explanation:

There are actually so many regional, local, and niche beer fests these days, we’re hearing a bit about “beerfest fatigue.” And I get that. Can you really hit 52 of ’em a year if you live somewhere near Portland, San Diego, Denver, Chicago, Philly, NYC, etc? As someone who attends more than my fair share, sadly not all are created equal, but one I may not care for is probably someone else’s annual favorite. Things to ponder:

  • Size matters: When building your own fest, are you striving for a crowd of Oktoberfest proportions in the millions, an epic party of many thousands, or more intimate few hundred?
  • Styles matter: From GABF where over 7,900 beers across every imaginable style (and mash-up) were available for sampling to themed events such as barrel-aged beers or holiday ales, to the plethora of IPA fests and some other single-style fests, would the event of your design be a grab-bag or exhibit razor-sharp focus?
  • Locavore vs Globe Trotter: After deciding what kind of beers to feature, or even before, think about if you’re inviting your local breweries or ones from your Brewery Fantasy League. Are attendees going to be more tempted to support local or to get a taste of beers from breweries they don’t already have access to? Let’s put aside for a second how hard it can be to bring in a brewery that’s not already licensed to distribute in your home town if that’s where this event is.
  • Location, location, and timing: The most important element of a successful event is its location. Followed by location. Followed by timing. When and where is this fantasy beerfest of yours? Is it in a city rife with events (meaning they’ve proven to be popular) or one starved for such a fest (but who’s to say if the locals will support)? And does it take place in the summer at the height of beer drinking season or a less-crowded date where it can shine on its own?
  • Etcetera. There’s a lot more that goes into organizing a beer fest. (I know from experience in producing some that have turned into annual events and some I’ve let slip away as a one- or two-off.) So if you want to opine about your favorite kind of glassware (or hated glasses you always see), ticket prices, food vendors, or anything else that you hate witnessing or wonder why we don’t see something like we should, add that, too. Finally, end with a note about why you can see trying to make this fantasy fest a reality or why you’ll never advance this idea of yours beyond the Session post!

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So how would you create a beer festival? What elements would you like to see, or what would you get rid of? Where would it be held? How many people would you allow? Food? Music? Glass or plastic? Tokens or all-you-can-sample for one price? How long would it last? Etcetera, etcetera, etcetera. Simply leave a comment at the original announcement and leave the URL to your post there, or tag him @yaeger when you post your perfect beer festival on Twitter.

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Sonoma Pride Beers To Help Raise Money For Fire Victims

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In the wake of the horrific Northern California wildfires that decimated parts of Sonoma, Napa and Mendocino counties, some of our breweries are doing something about it, helping to raise money for those who’ve lost everything and many others who have been affected by this still-unfolding tragedy. A couple of years ago, Vinnie Cilurzo, at Russian River Brewing created the label “Sonoma Pride” for a series of beers. They’ve done two releases — Amasa and Dauenhauer — so far (one each year) and have given recent event have decided instead to call this year’s beer simply “Sonoma Pride” and “100% of the sale of this beer will donated directly to this fundraising effort.” They’re working with the King Ridge Foundation and on October 31, they will release the new Sonoma Pride beer at Russian River Brewery and select retail outlets. You can also sign up to be notified by email when it’s released. They’re also accepting direct donations on the Sonoma Pride website and have launched a line-jumping offer for next year’s Pliny the Younger release in February. For every $25 donated, “you’ll be entered into one or more chances to win line cutting privileges to the 2018 Pliny the Younger release at Russian River Brewery.”

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And that’s just the beginning. Bear Republic Brewing, has also announced they’ll be joining that effort. Here’s the draft press release that will be released early next week (so it may change a little):

Bear Republic Brewing Company is proud to be joining forces with Russian River Brewing and the King Ridge Foundation, and will be brewing a Bear Republic version for the Sonoma Pride release. We are a little late to this effort because our starships are running on impulse power.

We are are currently working on additional collaborations to be brewed with other Sonoma County breweries to support the victims and firefighters of the 2017 Sonoma County wildfires.

Bear Republic will be supplying ingredients and manpower to St. Florian’s Brewery in a mutual aid effort to brew another version of Sonoma Pride. We are currently working on the details with 101 North Brewing for a similar collaboration, with the efforts supporting the rehabilitation of Cardinal Newman High School, the alma mater of the brewmasters of 101 North and Bear Republic.

Many of the BRBC family members have lost their homes and have little to rely on. For the next 30 days, 50 cents on every case of Bear Republic beer sold will be donated to raise funds to help those affected. We are reaching out to our wholesalers and asking for their support through matching funds up to 50 cents per case or a one time donation.

Many of our distributors nationwide also committing to this cause, making it a truly national effort.

As we are coming together to support this cause, we ask that you consider supporting one of our own. Bear Republic’s Head Brewer Rob and his wife Cami, both employees of Bear Republic, lost their home recently to the fires. While there are many people in the same boat out there, anything will help in supporting them. Please donate if you can at GoFundMe.

Bear Republic’s brewpubs will be offering FREE MEALS to the first responders involved with the local fires at both restaurant locations in Healdsburg and Rohnert Park, California.

Thank you for your continued support, kind words, and prayers during these difficult times.

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But wait, there’s more. I’ve also heard from Derek Drennan and Robert Raney, owners of Sonoma Springs Brewing Co.

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They’ve also been in contact with Russian River Brewing, and will brew a beer under the “Sonoma Pride” label in the coming weeks, donating the proceeds to local relief charities. And in November, Sonoma Springs will go forward with their planned event, which they began in 2015, to honor and raise funds for local firefighters, specifically the Sonoma Fire Association, with a beer dedicated to them, Sotttile Double Red Ale.

Sonoma Springs will also hold its third annual Sottile Red release event in November (either the 4th of the 11th, depending on when we can get brewing again). This event, from its inception in September 2015, has raised funds for the Sonoma Firefighters Association. It commemorates the response led by the Sonoma Fire Department to put out a major fire in our building back in November 2014, which imperiled the completion of our current brewing facility. This year’s event will provide the community with an opportunity to thank all our local firefighter and first responder heroes who will undoubtedly appreciate such praise after the events of the past week. The beer will be available at the event in November and, for the first time, in cans that we plan to distribute across the north bay.

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And that’s what I know so far, there will undoubtedly be additional efforts. I know, for instance, that Fogbelt Brewing will be doing something, but haven’t decided yet what they’ll be doing. Likewise, HenHouse Brewing, which has stayed open through the week, has been announcing collaborations and special brews on their Facebook page, and raising money through the Redwood Credit Union, “a local institution working with our local State Senator to get funds to the right people. RCU did a similar donation portal for the Lake County Fire in 2015 and we know Senator Mike McGuire well, this is an excellent way to help.” For details, go to North Bay Fire Relief.

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That’s what I know about so far, I’m sure there will be additional efforts in the coming days and weeks. I’ll update this page as new information becomes available. In the meantime, whenever possible, please support Sonoma, Napa and Mendocino county breweries by purchasing their beer at bars, restaurants, and stores wherever you live, and help the vibrant beer cultures in Northern California continue to thrive and grow.