The ALEction at Half Moon Bay

Leave it to Alec Moss and the folks at Half Moon Bay Brewing to come up with a unique way to decide the election. Coincidentally, their beer line is named Maverick’s and they’ve come up with two new tap handles and labels for their popular Harbor Light Ale, which their website describes as “a light colored beer brewed with European malt and hops. Lager-like flavor and a light, clean aftertaste.” Though the beer is the same, they’ve labeled one beer for Barack Obama and another for John McCain. At the bar, the tap handle on the left features Obama and the tap handle on the right has McCain.

Half Moon Bay’s alection is then tracking sales of both the draft varieties and also 22 oz. bottles, which likewise feature two different labels for each of the candidates. Bottles can be found at the brewpub and also at select bay area retailers (and can be purchased online, but only in California).

So far, Obama has outsold McCain 5,048 to 1,336. I’m not sure how often it’s updated, but there is a tally online. As the Half Moon Bay alection puts it, vote early and often.