Today’s infographic is an oldie, but goodie, from 1940, in fact, when the United Breweries Industrial Foundation ran this in the January 15, 1940 issue of Life Magazine.

Below are close-ups of the eleven answers proffered to the question “what is beer?”

Employment Manager

Tax Collector

Farmer

Dietician

Business Man

Housewife

Doctor

Police Chief

Brewer

Poet

Average Citizen