Tuesday’s ad is for Schmidt’s, but this time it is the one you probably know. The ad is from 1963, a very colorful, but still pre-hippie sixties. “Time for fun” … “Time for Schmidt’s” … “The Full-Taste Beer.” What is “full-taste beer,” you ask? Helpfully, the ad provides an answer. “Schmidt’s takes light beer, mellow beer, hearty beer — then blends them together.” So now you know.
I’m a fan of the website Woot!, which offers special deals, one each day. They’ve since added additional daily deals, such as tech woot!, sport woot!, home woot!, and even kids woot!. Most days, it’s not something I’m interested in or need, but every now and then it’s totally worth it and I buy the daily deal. They also have shirt woot!, where they sell daily t-shirts, too. Generally, those are pretty interesting, a few funny ones, some clever. Today’s is a beer shirt. I personally wouldn’t wear it, but I thought it was interesting. And it’s nice to see beer shown in a positive light, even if just on a silly t-shirt. The shirt is called Two is Better and shows two full mugs of beer high-fiving with a rainbow connecting them. They’re the twin pots of gold, so to speak. Hard to argue with that.