Beer In Ads #778: Loyal Greetings

Wednesday’s ad is for the UK brand Double Diamond, which was originally owned by Allsop, but is now part of the Carlsberg dynasty. The ad’s tagline, “Loyal Greetings from the brewers of Double Diamond,” and shows their cartoon mascot propping himself up, high into the air, on beer bottles so that he can better see the passing parade. As for when the ad is from, the bottom offers a clue. The phrase found there, “A Double Diamond Works Wonders,” was used during the 1970s. I assume there was some sort of royal ta-do going on.



There seem to be so many of these colorful infographics around these days that I could post one almost every day and not run out for a while. So here’s today’s, Boozin’ A Colorful Look at the U.S.’s Drinking Habits and How We Stack Up. One curious figure I noticed, especially given the whining of the neo-prohibitionists. We have one of the highest teetotaler percentages, WTF? That’s disappointing. Another factoid that stood out was that the heaviest drinking day of the year was the day before Thanksgiving, what they referred to as “Black Out Wednesday” — do I hear a new holiday being created? That surprised me, though while they do list sources at the bottom of the chart, it’s not clear where that one came from. I would have thought Halloween, or one of the summer big picnic holidays.