Beer In Ads #782: Die Drei Von St. Pauli


Tuesday’s ad is for, I think, St. Pauli Girl. The ad’s text, “Die Drei Von St. Pauli,” translates roughly as “Three of the St. Pauli,” at least according to Google Translate. I’m not sure, but it appears to be three different beers from the Bavaria St. Pauli Brauerei. But at the bottom of each label, it also reads Brauerei Abzug, so who knows. I don’t much history of the St. Pauli brand before they introduced the eponymous girl in 1977, though it was 1982 when they started choosing a model each year to represent the brand. More importantly, who the hell are those three character standing in front of each bottle?

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Anchor Zymaster Series #3 Is Flying Cloud San Francisco Stout

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Anchor Brewing announced today the release of the third beer in their Zymaster Series, a stout to be called Flying Cloud San Francisco Stout.

From the press release:

Named after a San Francisco sailing legend from a time when stouts were first exported to the West Coast, Zymaster® No. 3: Flying Cloud San Francisco Stout will be released in selected Anchor markets in January 2013.

Our Zymaster® Series No. 3 (7.4% ABV) is a dry, Irish-style export stout akin to those brewed in the 1800s for the long voyage to San Francisco. Black as night, this high-gravity, malty brew offers intense but well-balanced flavors and aroma, with hints of dark chocolate and roasted coffee.

The arrival of a clipper ship in gold-rush San Francisco brought mail and news of “the States,” would-be miners and entrepreneurs, boots, shovels, pickaxes, butter from New York, cigars from Havana, and stout from as far away as London and Dublin.
The stouts that San Franciscans imbibed in those days were no ordinary ales. They were export stouts—dark, intense, high-gravity brews created especially to survive a long voyage like those around Cape Horn.

It took the average clipper three to four months to sail from New York to San Francisco. But not the Flying Cloud, which, in 1851, made the trip in 89 days and 21 hours anchor to anchor. With the exception of its own 89 day and 8 hour voyage three years later, its record remained unbroken until 1989. Thanks to this clipper’s “extreme” design and the savvy of its captain, Josiah Creesy, and his wife and navigator Eleanor, the Flying Cloud quickly became a San Francisco sailing legend. We celebrate it and a legendary brewing tradition with our Zymaster® No. 3: Flying Cloud San Francisco Stout.

That sounds tasty, I can’t wait to give their new stout a try.

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The beer will be in stores and select bars any minute now. Here’s where it will be available.

Zymaster® Series No. 3: Flying Cloud San Francisco Stout will be available in California, Oregon, Washington, Alaska, Nevada, Arizona, Colorado, Illinois, Texas, Massachusetts, Pennsylvania, Ohio, New York, New Jersey, Connecticut, District of Columbia, Virginia, Maryland, North Carolina, South Carolina, Missouri, Indiana, Minnesota, Georgia and Florida.

Where Do Beer Nuts Come From?

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These are pretty funny. Terry Border runs a website called Bent Objects, where he creates funny dioramas using everyday objects and bent paperclips. In these two, apparently St. Pauli Girl isn’t the wholesome gal everybody thinks she is. Instead she’s terrorizing some colleagues for their nuts … beer nuts, that is.

The first is from 2008, and is titled Yeah, This is Where Those Come From.

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The first one also includes these puns.

It’s also how light beers are made here in the U.S., but personally, I only like a full bodied beer.

She had often been described as a little bitter.

She was cold one, that’s for sure.

And this one’s from Valentine’s Day, 2011.

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If you want to see a selection of other ones, check out Bent Objects, the Return of Bent Objects or the official Bent Objects website.