Beer In Ads #882: Your Favorite Partner, A Delightful Buffet …


Tuesday’s ad is for Budweiser, from 1949. It’s from their “There’s nothing like it …” series that ran for quite a long while. The ad copy, which begins “Your favorite partner, a delightful buffet …” seems quite odd, and possibly revealing. It continues. “Add foaming, babbling Budweiser and you have the finest sip-and-nibble combination ever known.” I don’t think they’re talking about the beer and food. I think they mean the predatory males hunting that poor woman just trying to have a bite to eat. Presumably they’re at a cocktail party at someone’s home. The person who gets a plate of food and retreats to the stairs is trying to be alone. But then these two circle her, blocking her escape route either up or down the stairs, each with a fresh beer in hand. The strained smile on her face and her posture — clasping her hands protectively around her skirt, unable to eat — seems to say ‘how long do I have to be polite before I can get away from these yahoos?’

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