Beer In Ads #1249: Carrying The Canoe

Friday’s ad is for Rheingold Beer, from 1958, and features Miss Rheingold from that year, Madelyn Darrow. In this ad, she’s on a camping, fishing and canoeing trip, though she’s apparently not doing much of the heavy lifting, as a strapping young man is carrying the canoe for her. No wonder she’s smiling. But take a closer look at his expression. No smiles there.



  1. Beerman49 says

    She’s got a dip net in her right hand, but I don’t see any fishing poles! Who the hell was the cluess NY adman who thought that one up?

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