Beer In Ads #126: Schmidt’s For That Friendlier Feeling

by Jay Brooks on June 9, 2010 · 0 comments

in Art & Beer,Beers

Continuing my Philadelphia theme for Philly Beer Week, Wednesday’s ad is for Schmidt’s. Again, I’m not sure, but my guess is it’s from sometime in the 1970s. I’m not sure about those lines and arrows at all, or what the slogan “For That Friendlier Feeling” has to do with the man opening the bottle.

Tagged as: Advertising, History, Pennsylvania, Philadelphia

Leave a Comment

Previous post: Beer In Ads #125: Schmidt’s Double Header

Next post: Beer In Ads #127: Bergner & Engel’s

Subscribe for FREE!

Receive the Bulletin via Email:
Follow Me on Twitter

Follow @Brookston
Or Facebook
Bulletin Translation

Lea el Boletín en Español
Leia o Boletim em Português
Brookston Links
Today in Beer
May 22, 2012
- Day 143 of 366; 223 Days Left
Holidays
- Buy-A-Musical Instrument Day
- Canadian Immigrants' Day
- Harvey Milk Day (California)
- International Day For Biological Diversity (UN)
- Jumping Frog Jubilee Day (Angel's Camp, California)
- National Maritime Day
- National Wig Out Day
- Ragnar Lodbrok (Viking)
- Unity Day (Yemen)
- Vanilla Pudding Day
Brewery Openings
- Oriental Brewery (South Korea; 1952)
- Steamship Brewing (Virginia; 1995)
- Strand Brewing (Texas; 1995)
- John Harvard's Brew House (Georgia; 1996) Brick House Brewpub & Eatery (1999)
Birthdays
- Sam Calagione (1969)
Events
- Massachusetts Bay Colony repealed all its restrictions on the production of alcohol (1619)
- Anchor Brewery in London destroyed by fire (1832)
- F.X. Matt Brewing issued their Schultz and Dooley beer steins (1959)
- John E. Farrell Elected President & Carl Badenhauser to Chairman of Board of Ballantine (1964)
- RateBeer.com 1st online (2000)
For more dates, visit the Brookston Almanac
The Week in Beer
Week #20: May 13-19
- Week 20 of 52; 32 Weeks Left
Weekly Holidays
- Art Week
- National Backyard Games Week
- National Bike Week
- National Effectiveness Week
- National Historic Preservation Week
- National Police Week
- Public Relations Week
- World Trade Week
Beer Weeks
- American Craft Beer Week 14-20
- Albuquerque Beer Week 17-27
- Chicago Beer Week 17-27
- Colorado Beer Week 11-19
- Frederick Beer Week 12-19
- Good Beer Week; Melbourne, Australia 16-22
- Long Island Beer Week 11-20
- San Antonio Beer Week 13-20
- Santa Ynez Valley Craft Beer Week 12-20
- Seattle Beer Week 10-20
- South Shore, Cape & Islands Beer Week 12-19
- Vancouver Beer Week 18-26
For a (hopefully) complete list, visit Beer Weeks
This Month In Beer
April

Monthly Beer Holidays
- Alcohol Awareness Month
- Organic Beer Month
Monthly Holidays
- Autism Awareness Month
- Car Care Month
- Celebrate Diversity Month
- Couple Appreciation Month
- Emotional Overeating Awareness Month
- Grange Month
- Holy Humor Month
- Informed Woman Month
- International Customer Loyalty Month
- International Twit Award Month
- Jazz Appreciation Month
- National Card & Letter Writing Month
- National Donate Life Month
- National Humor Month
- National Kite Month
- National Knuckles Down Month
- National Parkinson Awareness Month
- National Poetry Month
- Physical Wellness Month
- Straw Hat Month
- Stress Awareness Month
- Workplace Conflict Awareness Month
- World Habitat Awareness Month
Recent Comments
- Gail on Cuba Beer
- beerman49 on Beer In Ads #608: Tsingtao’s Legacy Of Taste
- beerman49 on Cuba Beer
- beerman49 on Beer Birthday: Judy Ashworth
- Kim and Harry on Beer Birthday: Judy Ashworth
- Greg on Now Made With Craft Beer
- john coury on Budweiser Admits Flavor “Drifted” Over the Years
- beerman49 on Beer Birthday: Bert Grant
The Sessions

1. Stout (March 2007)
2. Dubbels (April 2007)
3. Milds (May 2007)
4. Local Brews (June 2007)
5. Atmosphere (July 2007)
6. Fruit Beer (August 2007)
7. The Brew Zoo, 2, 3, 4, 5, 6 (Sep 2007)
8. Beer & Food (October 2007)
9. Music & Beer (November 2007)
10. Winter Seasonals (December 2007)
11. Dopplebocks (January 2008)
12. Barleywine (February 2008)
13. Organics (March 2008)
14. Beer People (April 2008)
15. How Did It All Start? (May 2008)
16. Beer Festivals (June 2008)
17. Drinking Anti-Seasonally (July 2008)
18. Happy Anniversary (August 2008)
19. German Bier (September 2008)
20. Beer & Memories (October 2008)
21. Your Favorite Beer (November 2008)
22. Repeal of Prohibition (Dec. 2008)
23. Old & New (January 2009)
24. Tripels (February 2009)
25. Love Lager (March 2009)
26. Smoke 'Em (April 2009)
27. Beer Cocktails (May 2009)
28. Think/Drink Globally (June 2009)
29. Will Travel For Beer (July 2009)
30. Beer Desserts (August 2009)
31. Summer Beers (September 2009)
32. Eastern Beers (October 2009)
33. Framing Beer (November 2009)
34. Stumbling Home (December 2009)
35. New Beer's Resolutions (Jan 2010)
36. Cask Beer (February 2010)
37. The Display Shelf (March 2010)
38. Cult Beers (April 2010)
39. Collaborations (May 2010)
40. Session Beers (June 2010)
41. Homebrewing Inspired (July 2010)
42. A Special Place (August 2010)
43. Welcoming the New Kids (Sep 2010)
44. Frankenstein Beers (October 2010)
45. Wheat Beers (November 2010)
46. An Unexpected Discovery (Dec 2010)
47. Cooking With Beer (January 2011)
48. Bottle, Can, Keg or Cask? (Feb 2011)
49. A Regular Beer (March 2011)
50. How Do They Make Me Buy? (Apr 11)
51. Great Beer & Cheese Off (May 2011)
51.5. GB & C, Part 2 (May 20, 2011)
52. Breweriana (June 2011)
53. Beer Redemption (July 2011)
54. Sour Beer (August 2011)
55. Beer & Labels (September 2011)
56. Thanks to the Big Boys (October 2011)
57. Beery Confessions (November 2011)
58. A Christmas Carol (December 2011)
59. When I Don't Drink Beer ... (Jan. 2012)
60. Growlers Galore! (Feb. 2012)
61. Is Local Beer Better? (March 2012)
62. What Drives Bloggers? (April 2012)
63. The Beer Moment (May 2012)
64. Up Next: Pale in Comparison (Coming June 1, 2012)

Get your own Session logo
History & Hosting
Brookston Beer Pix
A Picture's Worth A 1,000 Beers
Newspaper Columns
- Craft Beer By the Numbers (May 17)
- Vienna Lager for Cinco de Mayo (May 3)
- Session Beer Day (April 5)
- Et Tu, Brew-Te? (March 15)
- Locavore Beer (March 1)
- All the Presidents' Beer (February 16)
Bay Area Beer Bloggers

BABB Home Page
Google Groups Home Page
Global Bulletin Visitors
Support Beer Unions

Working America
Blog Award By: Blog Directory - Blog Sites

News Shopping Games Home & Garden
Personal Technology Arts & Crafts Health
State Visitors
National Visitors
Beer in Art Tumblr