Friday’s ad is for Ballantine Ale, from 1954, with the slogan “Where hospitality is a fine art, It’s Ballantine Ale 4 to 1.” I love that they’re trying to position it as classy compared to lagers. Even the tagline at the bottom is priceless. “The light ale millions prefer to beer.” Lager is for the hoi polloi, ale is for connoisseurs. Nice.
