Monday’s ad is for Budman, who made his debut this day in 1969 as a cartoon spokesman for Budweiser. Today’s ad also ran circa 1969 and so it most likely is one of the first Budman ads and certainly the tagline “Dauntless Defender of Quality” is the one I’m most familiar with. I imagine A-B couldn’t even have a cartoon character today since the neo-prohibitionists cry fowl every time a beer label uses any sort of cartoon imagery, curiously believing cartoons appeal only to children.