Beer In Ads #86: Bud Dry’s Carwash

by Jay Brooks on April 13, 2010 · 0 comments

in Art & Beer,Beers

ad-billboard
Tuesday’s ad is a bit of a horror show. The ad is for Bud Dry, since it was on this day in 1989 that Anheuser-Busch debuted the line extension to test markets, rolling it out nationally the following year. I’m no fashion historian, but those look like every bad fashion look from the late 1980s. Who do you think the target demographic was with this ad? The car is a 1957 Corvette. And maybe it’s just me, but apart from the obvious titillation and appeal to prurient interests, why advertise something called “dry” with such a “wet” scene?

Bud-Light-1957_Corvette

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