It’s the end of an era. My friend Pete Slosberg was a pioneer in the craft beer world. His Pete’s Wicked Ale, which debuted in 1986, penetrated the country nationwide and helped introduce flavorful beers in places that previously hadn’t known any. He was a beer ambassador who traveled tirelessly in those heady early days. Pete sold the brand to the Gambrinus Company in 1998, and they’ve had mixed results with it ever since.
I learned today that Gambrinus has sent letters to their distributors announcing that as of March 1, 2011 they’ll be discontinuing the Pete’s brand, citing “rapidly declining sales volumes.” Pick some up while you still can, and have your last taste of the iconic brand.
And for a fun trip down memory lane, below are a few television commercials that Pete did around 1994. Enjoy.
Signing Autographs, a TV commercial from 1994.
Here’s a second one, also from 1994, where a police officer ask him for a permit.
Here’s one that never aired, “Pete Goes Clubbing.”