Today is the birthday of Jinx Falkenburg, who was a minor actress in the 1930s-40s, but a major model. Originally a beauty queen from Barcelona, Spain (some accounts say Chile), her real claim to fame was being chosen as the first Miss Rheingold in 1939. By all accounts, the Miss Rheingold Contest evolved into one of most successful beer promotions of all time, and in its heyday was as popular as the Miss America Pageant. Women would be nominated and whittled down to six. Then the public would vote for their favorite. The winner was then the spokesmodel for Rheingold for the following year and her likeness was on their beer can along with a lot of their advertising.
The Rheingold Can featuring one of the Miss Rheingolds
Believe it or not, Jinx Falkenburg was the highest paid model in the 1940s.
Here’s an ad she did for Rheingold beer in 1941.
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Definitely a Foxy Lady!