Check out this unintentionally hilarious video made for the Anheuser-Busch sales force and distributors in 1973, created to showcase how they were going to “open up” the market for malt liquor with Budweiser Malt Liquor.
Brookston Beer Bulletin
Jay R. Brooks on Beer
Holy Toledo. And I thought the Hurricane Malt Liquor “for the Urban Market” marketing program was offensive.
Bud was no match for Colt .45 and Billy Dee Williams.
And in what universe could you drink Bud Malt Liquor on a subway train accompanied by a live band playing “Open up and make the most of “it” with Bud Malt Liquor” in ’73?
“Just because you feel like it!”
Fortunately, I missed that train completely!