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You are here: Home / Beers / Open Up With The 1973 Budweiser Malt Liquor Express

Open Up With The 1973 Budweiser Malt Liquor Express

September 26, 2010 By Jay Brooks

a-b-cos
Check out this unintentionally hilarious video made for the Anheuser-Busch sales force and distributors in 1973, created to showcase how they were going to “open up” the market for malt liquor with Budweiser Malt Liquor.

Filed Under: Beers, Breweries, Just For Fun Tagged With: Advertising, Anheuser-Busch, History, Humor, Video



Comments

  1. Mitch says

    September 26, 2010 at 7:06 pm

    Holy Toledo. And I thought the Hurricane Malt Liquor “for the Urban Market” marketing program was offensive.

  2. Sean O says

    September 27, 2010 at 7:33 am

    Bud was no match for Colt .45 and Billy Dee Williams.

  3. Ed Chainey says

    September 27, 2010 at 11:38 am

    And in what universe could you drink Bud Malt Liquor on a subway train accompanied by a live band playing “Open up and make the most of “it” with Bud Malt Liquor” in ’73?

    “Just because you feel like it!”

    Fortunately, I missed that train completely!

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