Beer In Ads #1616: Only When It’s Pabst


Tuesday’s ad is for Pabst Blue Ribbon, from 1913. Showing a woman almost completely covered by a head scarf, and wearing what looks to be a raincoat or overcoat, the tagline “Only When It’s Pabst” seems inscrutable. What does that even mean? She’s also wearing leather gloves holding her glass of beer. My guess is that it was meant to represent a driving outfit for one of those new fangled horseless carriages.

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Beer In Ads #1614: For That Smoother Taste —


Sunday’s ad is for Pabst Blue Ribbon, from 1950. Featuring actor William Bendix, who did mostly character roles but also played the Babe in The Babe Ruth Story, it shows him relaxing in his den, pipe in one hand and a mug of beer in the other. Pabst must have been a sponsor of his radio show at the time, “The Life of Riley.” Bendix tended to play everyday guys, blue collar toughs with street smarts, masculine men, so that may be what Pabst was trying to associate themselves with, especially in that setting with its leather chair, and other manly accouterments.

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Beer In Ads #1609: Where The Smart World Sets The Pace


Tuesday’s ad is another one for Pabst, this one from 1939. The ads shows six fancy settings where the rich and famous enjoy their beer. This also looks as if the individual photos were used in individual ads at one time, and this one just used them all together. I love the tagline that used a couple of times here: “For Keener Refreshment ….” That’s certainly what I want in my beer, for it to be more keen than the other beer.

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Beer In Ads #1608: Hello, Operator


Monday’s ad is for Pabst, from between 1900 and 1910. It looks like it’s probably two ads, or more likely two advertising postcards, though they definitely seem related and work as a pair. On the right, a woman is presumably ordering beer, and on the left a young man — sporting a dandy pink tie and a shirt with puffy sleeves — is taking her order. The boxes behind him suggest six different Pabst products: Hofbrau, Export Beer, Select, Bavarian, Bohemian and The Best Tonic.

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Beer In Ads #1425: For You Armchair Quarterbacks


Sunday’s ad is for Pabst Blue Ribbon, from 1947. Featuring singer and comedian Eddie Cantor dressed up in a football uniform, watching the game on to modern eyes is a very tiny television screen. There’s also a small table holding a bottle and a glass of beer. The tagline, “For You Armchair Quarterbacks,” forever linked drinking beer while watching football on TV.

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Beer In Ads #1420: The Pabst Ski Lodge


Tuesday’s holiday ad for Pabst Blue Ribbon, from 1946. IN a scene that looks like it’s after a long day skiing, a couple is relaxing back in the lodge, by the fireplace, as the man is serving mugs of Pabst. “Order it with Confidence … Serve it with Pride.” I’m not sure about the smile on him, it looks a little creepy to me. So maybe they’re not a couple after all, her smile seems a bit forced, so maybe this is a pickup attempt?

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