Monday’s Christmas Eve Eve ad is for Tuborg, from fairly recently. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all year, and for the remainder of December will feature holiday-themed posters of all ages. This poster was created for Tuborg’s Christmas beer, Julebryg, which they release each year on the first Friday in November. To my delight, they call the release date “J-Dag” or “J-Day.” For a number of years, they’ve used the same cartoon imagery and personalities in the ads, and seem to have a lot of fun with them. This one is from 2015. The text reads: “Vind 30,000 kroner i Danmarks Største Pakkeleg,” which translates as “Win 30,000 kroner in Denmark’s Biggest Package.” I assume whatever year this was from there was a contest of some sort, especially since there’s a QR code on the bottle.
Archives for December 23, 2019
Today is the birthday of Philipp Jung (December 23, 1845–July 10, 1911). He was born “in Dorn-Assenheim, Hesse-Darmstadt, which today is a part of Reichelsheim in Wetteraukreis, Hesse, Germany,” but came to the U.S. when he was 25, in 1870. He came first to New York City, then Cincinnati before settling in Milwaukee, Wisconsin. “Jung married Anna D. Best, daughter of the brewer Jacob Best, and they had six children.”
Here’s a history of his career, from his Wikipedia page:
After his arrival in the United States, Jung was employed by Rogge and Feigenhaln Brewing Company in New York. He also worked as the maltster for the Foss, Schneider and Bremer Brewing Company in Cincinnati. After moving to Milwaukee in 1873, Jung became second foreman for the Phillip Best Brewing Company, then first foreman, and finally superintendent of the company’s south side plant. In 1879, he left Best to form a partnership with Ernst Borchert, founding the Jung & Borchert Brewing Company. In 1888 this became the Falk, Jung & Borchert Brewing Company in one of the earliest mergers involving Milwaukee breweries. The company became a rival to the Philip Best Brewery, which was operated by Frederick Pabst and later became the Pabst Brewing Company. Jung was considered “an important factor both as a manufacturer of large quantities and also as one who gave a distinctive quality to the goods sent out from his plant.”
In 1896, Jung purchased the Obermann Brewing Company at Fifth and Cherry Streets in Milwaukee, where he established The Jung Brewing Company. This firm grew and outlived its founder, finally closing because of Prohibition.
This biography is from 100 Years of Brewing, published in 1903.
I think this is the Jung Brewing Co. employees, but it’s hard to tell. There were actually at least four Jung’s who brewed commercially in the U.S. One in Ohio, one in Texas, and two in Wisconsin. But seated in front, second from our left looks like Philipp’s mustache, so think this is the right one.