Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Archives for May 2, 2020

Beer In Ads #3338: Heineken’s Bier Wagon

May 2, 2020 By Jay Brooks

Saturday’s ad is for Heineken, from the 1940s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Heineken, which was founded as De Hooiberg in 1592 in Amsterdam, in The Netherlands. The Heineken family bought the brewery and renamed it in 1864. The text at the bottom, “Let meest getapt!,” Google translates as “please most tapped,” which I suspect is something like “the most popular tapped beer.” I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Heineken, History, The Netherlands

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5181: Turn Winter Into Spring January 24, 2026
  • Historic Beer Birthday: Philip Bissinger January 24, 2026
  • Historic Beer Birthday: Gottlieb Muhlhauser January 24, 2026
  • Beer Birthday: Ted Vivatson January 24, 2026
  • Historic Beer Birthday: Max Helmrich January 24, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.