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Archives for May 10, 2020

Beer In Ads #3346: Amstel Bokbier

May 10, 2020 By Jay Brooks

Sunday’s ad is for Heineken, from the 1930s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. The poster was created by Dutch artist Zoltán Szathmàry.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

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