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Archives for June 2020

Beer In Ads #3397: Timmermans Gueze & Kriek

June 30, 2020 By Jay Brooks

Tuesday’s ad is for De Vlaamsche Brouwerij, from the 1950s, probably. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brouwerij Timmermans, which is located in Itterbeek, Belgium, which is a village in the province of Flemish Brabant. It was founded in 1702. I don’t know who the artist was that created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3396: De Vlaamsche Brouwerij

June 29, 2020 By Jay Brooks

Monday’s ad is for De Vlaamsche Brouwerij, from around 1910. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for De Vlaamsche Brouwerij, which was located in Lauwe, Belgium, which is a small town in West Flanders, and part of the municipality of Menen. It was founded in 1897 and closed in 1975, and was also been called the “Vlaamsche Brewery” or ”Brewery Frik.” I don’t know who the artist was that created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3395: Brasserie Le Lion Blanc

June 28, 2020 By Jay Brooks

Sunday’s ad is for Brasserie Le Lion Blanc, from the late 1800s, I believe. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Le Lion Blanc, which was located in Leuven, Belgium. It was founded in the 17th century, and I’m not sure when it closed or what happened to it. I don’t know who the artist was that created the poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3394: Brouwerij Tomsin

June 27, 2020 By Jay Brooks

Saturday’s ad is for Brouwerij Tomsin, from the 1920s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created Brouwerij Tomsin, which was located in Hoegaarden, a municipality in the province of Flemish Brabant, in Flanders, Belgium. I don’t know who the artist was that created the ad.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3393: Vandenheuvel Football

June 26, 2020 By Jay Brooks

Friday’s ad is for Brasserie Vandenheuvel, from the 1920s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. This poster depicts a football player after apparently winning a trophy but looking more admiringly at a glass of Ekla, although I don’t know who the artist was that created the ad, though it may be A.G. Roffel, who appears to have signed it on the side.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3392: Vandenheuvel Demobilisation

June 25, 2020 By Jay Brooks

Thursday’s ad is for Brasserie Vandenheuvel, from around 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Vandenheuvel, which was located in Molenbeek, one of the 19 municipalities in the Brussels-Capital Region of Belgium. It was founded around 1850 by Henry Vandenheuvel, but was bought by Watney’s in the late 1960s, and was closed in 1974. Ekla was their most well-known beer. This poster depicts demobilization after World War I, although I don’t know who the artist was that created the ad, though it may be A.G. Roffel, who appears to have signed it on the side.

And below is a detail of the art.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3391: Bieres Laubenheimer

June 24, 2020 By Jay Brooks

Wednesday’s ad is for Bieres Laubenheimer, from 1920. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie J. Laubenheimer & Fils, which was “The Brasserie Laubenheimer was founded in 1828 by the Alsacien brewer, Jean Laubenheimer, and produced beer for over one hundred years. By 1927, the family-owned brewery had grown into a large plant with electricity, automated bottling and renovated fermenting cellars and included a large brewery house and a malt house. The firm is also known as the Brasserie Malterie Laubenheimer. It stopped making beer in 1940, and finally closed its doors in 1955.” This poster was created by French artist Georges Ripart.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3390: Grande Brasserie J. Laubenheimer & Fils

June 23, 2020 By Jay Brooks

Tuesday’s ad is for Grande Brasserie J. Laubenheimer & Fils, from 1908. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for the Grande Brasserie J. Laubenheimer & Fils, which was “The Brasserie Laubenheimer was founded in 1828 by the Alsacien brewer, Jean Laubenheimer, and produced beer for over one hundred years. By 1927, the family-owned brewery had grown into a large plant with electricity, automated bottling and renovated fermenting cellars and included a large brewery house and a malt house. The firm is also known as the Brasserie Malterie Laubenheimer. It stopped making beer in 1940, and finally closed its doors in 1955.” This poster was created by French artist Ferdinand Bac.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3389: Gueuze Merlink

June 22, 2020 By Jay Brooks

Monday’s ad is for Gueuze Merlink, from 1953. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Merlink, which was “formed after a merger of Merlo and Linkebeek breweries in 1940. Merlo in Uccle was founded as “Brasserie L. Vandenperre” in 1892, at 392 Chaussée de Neerstalle. It later took the name “Brasserie du Merlo,” then merged in 1940 with the brewery Linkebeek to form brewery Merlink, which finally became “Breweries-Matleries Merlo and Linkebeek, SA Merlink.” I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

Beer In Ads #3388: Mort Subite In Color Again

June 21, 2020 By Jay Brooks

Sunday’s ad is for Mort Subite, from probably mid-20th century, perhaps a little earlier. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This poster was created for Brasserie Mort Subite, founded in 1869 when “Johanna Philipina Bastaerts married Jan Fransiscus De Keersmaeker, a farmer. Johanna had inherited what was previously a brewery from her brother, and Jan soon became a part of it. The Bastaerts-De Keersmaeker family had five children, including three sons. One son, Felix Jan De Keersmaeker (1840–1912) eventually inherited the brewery. Felix, who married twice, had one son named Hubert (1896–1945) who took over the brewery at a young age after the death of his father.” This is another poster using the traditional Mort Subite logo, like yesterday, and also in full color. Happily, these are better images, and I think it’s a shame they went away from using the full color version and today use the red and black logo instead. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Belgium, History

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