Jay R. Brooks on Beer
Saturday’s ad is for “Budweiser,” from the early 1960s. This ad was made for Anheuser-Busch, and was part of their series using the tagline “this calls for Budweiser,” which ran during the 1960s, and replaced the earlier “Where there’s Bud” campaign. This one features three couples having a picnic in the great outdoors, next to a stream. The text begins “the picnic….”
Earlier today, the 21st annual Double IPA Festival was held at the Bistro in Hayward, California. I got there early for judging again this year, and instead of being sequestered in the dark, dank basement out of the view of the beautiful Bay Area sun — which is where we usually are — we were outside in what was a beautiful, sunny, albeit a little windy, day. We judged Double IPAs in two categories — West Coast and Hazy — for most of the morning and chose our favorite six in each category, which Vic will will hand pack into a “Double IPAs Finals Case” which can be ordered online for just under one-hundred dollars. But sales will end at midnight tonight, so if you want one, now’s the time.
Congratulations to all of the winners.