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Archives for March 5, 2021

Beer In Ads #3658: Dave Cowens & Bob Lanier For Miller Lite

March 5, 2021 By Jay Brooks Leave a Comment

Friday’s ad is for “Miller Lite,” from 1986. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former Boston Celtics basketball player Dave Cowens and Detroit Pistons and Milwaukee Bucks basketball player Bob Lanier.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Basketball, History, Light Beer, Miller Brewing, Sports

Historic Beer Birthday: Frederick “Fritz” Breckle

March 5, 2021 By Jay Brooks Leave a Comment

san-francisco
Today is the birthday of Frederick “Fritz” Breckle (March 5, 1849-?). I can find almost nothing about Breckle, apart from he opened the Frederick Breckle Brewery in 1896, but it closed just one year later, in 1897. It was located at Point Lobos Road and Boice (or Boyce) Street. Given how close his last name is to Gottlieb Brekle, who started in 1871 what would become the Anchor Brewery in 1896, it would seem odd that they’re not related. In searching through old records, it appears that the two spelling are interchangeable, which frankly makes that more plausible. Also, a page from the 1880 census lists his father as “G. Breckle,” but with no more information that that. Still, it seems reasonable that both father and son could have been brewers. Although I have to say that’s pure speculation and guesswork, there’s nothing I can find that’s definitive or proves any connection.

San-Francisco-1897
San Francisco in 1897.

Filed Under: Birthdays, Just For Fun Tagged With: California, History, San Francisco

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