Basketball - Brookston Beer Bulletin

Beer In Ads #3681: Red Auerbach For Miller Lite

March 29, 2021 By Jay Brooks

Monday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American professional basketball coach and executive Red Auerbach, who was a head coach in the NBA, most notably with the Boston Celtics. He was also the head coach of the Washington Capitols and Tri-Cities Blackhawks. As a coach, Auerbach set NBA records with 938 wins and nine championships.

Beer In Ads #3674: Leonard “Truck” Robinson For Miller Lite

March 22, 2021 By Jay Brooks

Monday’s ad is for “Miller Lite,” from 1988. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American retired professional basketball player and coach Leonard “Truck” Robinson, who played in the National Basketball Association (NBA) for the Washington Bullets (1974–77), Atlanta Hawks (1977), New Orleans Jazz (1977–79), Phoenix Suns (1979–82), and New York Knicks (1982–85).

Beer In Ads #3658: Dave Cowens & Bob Lanier For Miller Lite

March 5, 2021 By Jay Brooks

Friday’s ad is for “Miller Lite,” from 1986. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features former Boston Celtics basketball player Dave Cowens and Detroit Pistons and Milwaukee Bucks basketball player Bob Lanier.

Brookston Fantasy Basketball 2019

September 10, 2019 By Jay Brooks

We’ve done March Madness fantasy games in the past, which I’ve called Märzen Madness, but I’ve never done an NBA fantasy basketball game of any kind. Since my son has been playing high school basketball for the past few years, my interest has grown, not to mention our local Golden State Warriors have been a lot of fun to follow lately. So this year, I thought, why not give it a try? Our league is called Hoops & Hops and will last all season long.

Similar to both Baseball fantasy and Football fantasy, in Basketball fantasy you draft a team, play your starters and then earn points for what they do in each game. I tried to keep it fairly simple since I’m both an idiot when it comes to the finer points of basketball (and especially NBA) knowledge and also since this is all so new. Each team has a roster of 16 players, from which you’ll start 10 players each day. Scoring is also fairly straightforward, with 1 point for a free throw, 2 points for a field goal, and 3 points for a three-pointer. Then there’s also points for total rebounds, assists, steals, blocked shots and negative points for a turnover. And there are big points for the elusive double-doubles and triple-doubles, but that’s it. There were a lot of other statistics you can give points to, but I wanted to keep it relatively simple. If you see something you think should be added, say something now, since I can edit the stats before the season starts, but not after.

The season starts on October 22, so you have about 6 weeks to sign up, which is good since I don’t know what I’m doing and that gives us more time to fix anything. We need a minimum number of 4 teams, but we can have as many as 16, although we have to have an even number. I’m not sure why that is, because you get points just for how your players do rather than going head-to-head against other players, but c’est la vie. So while there’s no hurry per se, the sooner you sign up, the sooner you’re locked in to fielding a team this season. We’ll use the Autopick draft feature, again to make things easier, and once it’s set to “Go” then the draft will run, usually overnight. In order to sign up for a team, you’ll need a Yahoo ID (which is free if you don’t already have one), and then simply follow this link and follow the instructions to join Brookston’s Hoops & Hops. When you sign up, you’ll also get a chance to look over the league settings for rosters and scoring, and please do let me know if you have any suggestions for improving things, keeping in mind my goal of keeping it fairly simple. Enjoy.