Thursday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, Labor Day, 1944, and features a shirtless man wearing a helmet and holding a long rod of some kind. Also, there’s a large white eagle behind him, so definitely going for the patriotic angle.
Archives for August 2021
Beer In Ads #3814: Wealth Of The West … Mining
Wednesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, mining, and features a scene of a miner doing his job in what’s presumably a cave.
Beer In Ads #3813: Wealth Of The West … Shipping
Tuesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, shipping, and features a scene at a dock unloading the cargo from a large cargo ship.
Beer In Ads #3812: Wealth Of The West … Light Metals
Monday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, light metals, and features a scene of bombers taking off in an idealized way showing the sheet metal used to make the planes leading down to the factory that made the light metal.
Beer In Ads #3811: Wealth Of The West … Lumber
Sunday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, lumber, and features a scene of a large lumberyard in operation.
Beer In Ads #3810: Wealth Of The West … Hydroelectric Power
Saturday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, hydroelectric power, and features a scene of a dam with a manmade lake behind it seen from above next to power lines that take the power after its been converted to electricity and take it homes and businesses.
Beer In Ads #3809: Wealth Of The West … Wheat
Friday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, wheat, and features a scene of a wheat field being harvested.
Beer In Ads #3808: Wealth Of The West … Dairying
Thursday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, dairying, and features a scene of a dairy farm.
Beer In Ads #3807: Wealth Of The West … Fruit
Wednesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, fruit, and features a scene of a fruit orchard of some kind.
And below is slightly cleaner version of the same ad, but without the color.
Beer In Ads #3806: Wealth Of The West … Poultry
Tuesday’s ad is for “Rainier Beer,” from 1944. This ad was made for the Seattle Brewing & Malting Co., who made Rainier Beer, and was later known as the Rainier Brewing Company of Seattle, Washington. This is part of series of ads using the “Wealth of the West” tagline toward the end of World War II. And then a different aspect of the West Coast states’ wealth is highlighted, such as, in this case, poultry, and features a chicken.