Archives for June 1, 2023

Beer In Ads #4455: Miss Rheingold 1958 Goes Canoeing

June 1, 2023 By Jay Brooks

Thursday’s ad is for “Rheingold Beer,” from 1958. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1958 was Madelyn Darrow, who came from a prominent Hollywood family. Her father was motion picture landscape artist and her mother had been a silent screen actress. She was the youngest of three daughters, and her sister Barbara Darrow was a B-Movie star, mostly with RKO. After graduating from Hollywood High, she became a cover model and landed a small part in the film “Guys and Dolls” in 1955 and the following year in “The Ten Commandments.” But her career as an actress was slowing, so she moved to New York for modeling work, and was elected Miss Rheingold shortly thereafter. After her Rheingold year, she married tennis star Pancho Gonzales and they had there daughters together, divorcing in 1968, remarrying in 1970, but divorcing again the following year. She remained in California for the remainder of her life, staying out of the public eye, until she passed away in 2015. This ad, from July, Miss Rheingold 1958, Madelyn Darrow, is walking with her fishing gear in the great outdoors, with the text. “Carry on! — that’s the order of the day when canoeists change lakes,” adding that “this portage is a pleasure.” Of course it’s pleasure if someone else has to carry her canoe. But she still gets to go canoeing, so it’s not all bad.

And here’s another, brighter ad, although it’s smaller.

Historic Beer Birthday: Thomas Carling

June 1, 2023 By Jay Brooks

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Today is the birthday of Thomas Carling (June 1, 1797-February 17, 1880). He was born in Yorkshire, England but emigrated to Canada, settling in London, Ontario, in 1818, where he founded what would become the Carling Brewery in 1840.

This biography is from Find-a-Grave:

Son of William and Margaret Carling of Etton. Wishing to find his fortune in a young country he sailed from Hull on May 17, 1818 for Canada. (Since there was not much opportunity for tenant farmers in England, many of the young farmer sons left to be successful elsewhere.)

The interesting journey was recorded by his son, Sir John Carling, and is included in the hard-bound book by George P. DeKay, available in the London Room at the London Public Library.
Thomas arrived at his new farm in London township in 1819 and began the long job of clearing the land of trees and building a log cabin. The location was lot 14, concession 8 however in 1824 he moved to a farm further south at lot 26, con. 6, nearer to his in-laws.

About 1839 he moved from the farm into the town of London (Pall Mall and Colborne streets location). It is said that he felt his three surviving sons would receive a better education there.
The origin of CARLING BREWERY is Thomas Carling and London, Ontario. Since he had move time after moving to a town setting, Thomas began brewing beer likely similar to the recipes of home-brewed English beer. The beer was a popular refreshment for the British soldiers who were stationed nearby at the British garrison. It was not long before sons William and John persuaded their father to turn the business over to their management and control. The company was named “W. & J. Carling Ltd.” In 1882 the “Carling Brewing and Malting Co. of London Ltd.” was formed with John as its president. Later the business expanded throughout Canada, the United States, Europe and beyond. The business remained in the family for about 100 years.

Thomas married Margaret Routledge on Oct. 6, 1820. The two had to be married by a Justice of the Peace because in 1820 there was no Church of England minister in the area. This marriage was the first in the newly formed township for a non-native couple. In order to legalize a marriage, it was necessary to post, in three locations, a document signed by the JP in question, the three places being a mill door, a distillery door and on a large tree at a public crossroads.

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And this short history of the Carling Brewery is from their Wikipedia page:

The history of Carling dates back to 1818, when Thomas Carling, a farmer from the English county of Yorkshire, and his family settled in Upper Canada, at what is now the city of London, Ontario. He brewed an ale which became popular, and eventually took up brewing full-time. The first Carling brewery had two kettles, a horse to turn the grinding mill and six men to work on the mash tubs, and Carling sold his beer on the streets of London, Ontario from a wheelbarrow.

In 1840 Carling began a small brewing operation in London, selling beer to soldiers at the local camp. In 1878 his sons, John and William, built a six-story brewery in London, which was destroyed by fire a year after opening. Thomas Carling, shortly after helping to fight the fire, died of pneumonia.[citation needed]

William and John took over the company, naming it the W & J Carling Brewing Co. John Carling died in 1911 and the company changed hands numerous times since. It was acquired by Canadian Breweries Limited, which was eventually renamed Carling O’Keefe, which merged with Molson, which then merged with Coors to form Molson Coors Brewing Company.

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This plaque for Carling is in Yorkshire, England, dedicated in 2000:

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This short brewery history is from the Carling website:

Carling’s British roots trace all the way back to the Yorkshire village of Etton, little known, but forever in the hearts of Carling as the birthplace of our namesakes, William Carling and his son Thomas. Inheriting his father’s passion and skill for brewing, a 21-year-old Thomas emigrated to Canada taking his father’s Yorkshire beer recipe, which on arrival in Canada he used to brew privately for admiring family and friends. The township Thomas settled in soon became an Imperial Army post where the thirsty soldiers became fans of the Carling family’s Yorkshire brew. In 1843 he built his first commercial brewery, only for his sons William and John to take up the baton soon after, and begin producing lager for the first time in 1869, sewing the first seeds of Carling’s refreshingly perfect pint.

And this is a portion of a history written by Cecil Munsey in 2003, entitled “Carling Black Label Beer in the White Bottle:”

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Historic Beer Birthday: Otto Flood Emmerling

June 1, 2023 By Jay Brooks

Today is the birthday of Otto Flood Emmerling (June 1, 1889-December 2, 1992). He was the son of John Emmerling, who founded the Empire Brewery of Johnston, Pennsylvania in 1878. It was technically known as the Emmerling Brewing Co. the entire time it was in business, until it was closed by Prohibition in 1920. His son Otto, was born during the Johnstown Flood that began on May 31, 1889, when his mother Philomena went into labor, and he was born the next morning, on June 1 (though some record indicate June 2, but his grave’s headstone shows June 1), so that when he passed away in 1992, he was last survivor of the great flood. It was for that reason he was given the middle name “Flood.” He and his brother took over the family brewery in 1911, shortly before their father died, and continued to run it until it closed for good when Prohibition took effect in 1920.

johnstown-flood — The Johnstown Flood, known locally as “The Great Flood of 1889,” which occurred on May 31 of that year.

There’s not much biographical information I could find about Otto, nor any photos of him. He only ran the family brewery for nine years, and must have lost it entirely due to prohibition, and I couldn’t find out what he turned to afterwards or how he made his living between 1920 and 1992, or most of his life.