It’s October now, and that means that Russian River Brewing is once again All Hopped Up For the Cure, their annual charity benefitting Breast Cancer Awareness Month. This is the sixth year they’ve raised money for Sutter Breast Care Center in Santa Rosa. Last year, they donated $67,000 to the center. Their goal for this year’s efforts is $75,000. Stop by the pub this month, as they’ll be a lot going on and swag to buy to help support the cause. Here’s co-owner Natalie Cilurzo writing on the brewery’s blog about their charity drive:

We also have 3 different styles of commemorative “All Hopped Up For The Cure” shirts available for purchase at the pub and in our online gift shop! Original design on this year’s shirts is by local tattoo artist, Joe Leonard, and Matt Morgan from Farm Fresh Shirts. In addition to the beer and the shirts, we are raffling off some very cool items later in the month. The Pink Vespa, Pink Guitar, and Pink Bicycle are being delivered this week for our raffle on October 27th. Raffle tickets available and items on display at the pub all month long. I will post pictures once they show up. I have only seen the scooter in person, but the guitar and bike remain a mystery. And NEW this year is the 2013 Pin-Up Calendar also available for purchase at the pub!

This one is always personal to me, because my own mother passed away when she was only 42 — and I was just 22 — a victim of breast cancer. So please generously support Russian River’s All Hopped Up for the Cure.

Bartender Amir Bramell and co-owner Natalie Cilurzo pouring pink beer as the month-long breast cancer awareness charity drive begins at Russian River Brewery.

For a second year, they’ve brewed a special beer, Framboise for a Cure 2012, a perfectly pink beer brewed with raspberries. The beer uses Temptation as its base beer, to which 800 pounds of fresh raspberries are added, and then it’s aged for several months in Chardonnay barrels spiked with brett, lacto, and pedio. The beer is available only at the Santa Rosa brewpub (with 3 notable exceptions) on draft and in bottles throughout October (or until it runs out). 100% of the proceeds of this beer are donated to the local breast cancer charity. Bottles are $15. They will run out. BTW, it’s absolutely delicious, a near perfect blend of sour and sweet, tart fruit.