Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Ballantine’s Literary Ads: James A. Michener

Ballantine’s Literary Ads: James A. Michener

February 3, 2017 By Jay Brooks

ballantine
Between 1951 and 1953, P. Ballantine and Sons Brewing Company, or simply Ballentine Beer, created a series of ads with at least thirteen different writers. They asked each one “How would you put a glass of Ballantine Ale into words?” Each author wrote a page that included reference to their beer, and in most cases not subtly. One of them was James A. Michener, who’s best known for Tales of the South Pacific.

Today is the birthday of James A. Michener (February 3, 1907–October 16, 1997), who “was an American author of more than 40 books, the majority of which were fictional, lengthy family sagas covering the lives of many generations in particular geographic locales and incorporating solid history. Michener was known for the popularity of his works; he had numerous bestsellers and works selected for Book of the Month Club. He was also known for his meticulous research behind the books.

Michener’s novels include Tales of the South Pacific for which he won the Pulitzer Prize for Fiction in 1948, Hawaii, The Drifters, Centennial, The Source, The Fires of Spring, Chesapeake, Caribbean, Caravans, Alaska, Texas and Poland. His non-fiction works include Iberia, about his travels in Spain and Portugal; his memoir titled The World Is My Home, and Sports in America. Return to Paradise combines fictional short stories with Michener’s factual descriptions of the Pacific areas where they take place.”

ballantine-1951-Michener

His piece for Ballantine was done in the form of a letter of recommendation:

Ale, as Ballantine brews it, is one of man’s noblest drinks, and I speak from more than a passing acquaintance with the great beers and ales of the world.

In Ballantine Ale one finds the refreshing thirst-quenching qualities so welcome on a warm day; but hidden in its amber depths is a goodness, a character, a strong satisfying flavor, found in no other brewed beverage.

I commend Ballantine Ale to you as a thirst-quencher, a lesiure-time glass eminently designed to promote sociability.

ballantine-1951-Michener-text

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Advertising, Ballantine, History, Literature



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests
  • Historic Beer Birthday: Robert Burns » Brookston Beer Bulletin on John Barleycorn
  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove

Recent Posts

  • Beer Saints: St. Cuthbert March 20, 2023
  • Historic Beer Birthday: Robert Portner March 20, 2023
  • Historic Beer Birthday: Frederick August Poth March 20, 2023
  • Historic Beer Birthday: Frederick J. Poth March 20, 2023
  • Beer Birthday: Lee Chase March 20, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Feb    

BBB Archives

Go to mobile version