Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1188: Bert Lahr For Blatz

Beer In Ads #1188: Bert Lahr For Blatz

May 11, 2014 By Jay Brooks


Sunday’s ad is for Blatz Beer, from 1953. The ad is part of Blatz’s “I lived in Milwaukee, I ought to know” series from the later Forties and Fifties that featured prominent celebrities, sports figures and famous folks from Milwaukee claiming to know “Blatz is Milwaukee’s Finest Beer” because they lived there, or near there, at some point in their lives. This one features actor Bert Lahr, who was best known for his role as the Cowardly Lion in the Wizard of Oz. He was born in New York City, but according to the ad copy during “25 years of trouping, I’ve come to know Milwaukee almost as well as my own hometown of Manhattan.”

Blatz-1952-bert-lahr

Filed Under: Art & Beer, Beers Tagged With: Advertising, Blatz, History



Comments

  1. Beerman49 says

    May 12, 2014 at 10:20 pm

    Jay – methinx your brain spellchecker betrayed you on “roll” vs “role”. Bert isn’t likely to have had a ROLL in the hay w/Judy, as statutory rape charges would have been possible – but he could have had a roll with one of the witches during filming breaks during his ROLE as the Cowarly Lion 🙂

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Martyn Cornell on Historic Beer Birthday: Anton Dreher Jr.
  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests

Recent Posts

  • Beer Birthday: Kevin West June 5, 2023
  • Beer In Ads #4458: Miss Rheingold 1958 Has Half The Work And Twice The Fun June 4, 2023
  • Historic Beer Birthday: Frank Leonard Eppig June 4, 2023
  • Historic Beer Birthday: August Schmid June 4, 2023
  • Historic Beer Birthday: David & Louis Kuntz June 4, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

June 2023
S M T W T F S
 123
45678910
11121314151617
18192021222324
252627282930  
« May    

BBB Archives

Go to mobile version