Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1211: Wherefore Art Thou Schlitz

Beer In Ads #1211: Wherefore Art Thou Schlitz

June 3, 2014 By Jay Brooks


Tuesday’s ad is for Schlitz, from 1949. It’s one of Schlitz’s long-running three-panel series, with Romeo inexplicably up in the balcony, looking down on a tray of beer and his beloved Juliet making time with someone holding a script. So he went down to investigate, er, try some beer.

Schlitz-1949-Romeo

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Beerman49 says

    June 5, 2014 at 10:17 pm

    How ironic it is that Schlitz has been in “Wherefore art Thou?” mode for 20+ yrs & sells at Pabst (or less) prices these days (IF you can find it – I haven’t seen any Schlitz beer, just “the Bull” in CA since the early 90’s). They made a huge mistake buying Stroh’s (late 70’s/early 80’s) when Bud & Miller were kicking their ass for market share (Miller because of Lite; Bud because of huge ad budget & ruthless sports & music tour promoting). Soon thereafter, Coors started distributing nationally, further cooking Schlitz’s goose (& Coors realized the importance of having a light beer in its product line & promoting the hell out of it, which Schlitz/Stroh’s never did – tho there was & maybe still is a Stroh’s Light).

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Beer In Ads #5003: Old Reading Bock Beer June 19, 2025
  • Beer Birthday: Carla Jean Lauter June 19, 2025
  • Historic Beer Birthday: Alan Cranston June 19, 2025
  • Historic Beer Birthday: Angelo Poretti June 19, 2025
  • Historic Beer Birthday: John Gardiner Jr. June 19, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version