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You are here: Home / Art & Beer / Beer In Ads #1265: Schlitzerland, U.S.A.

Beer In Ads #1265: Schlitzerland, U.S.A.

July 28, 2014 By Jay Brooks


Monday’s ad is for Schlitz, from 1958. Actually, it’s an advertising piece — a pamphlet or brochure — from their wonderful ad campaign, one of my all-time favorites, Schlitzerland. This piece, entitled Schlitzerland, U.S.A., or how to entertain Schlitzfriends,” gives advice, along with songs, or how to throw various types of parties successfully. This is the cover, and we’ll be exploring their advice over the next week or so. I so love the illustrations.

Schlitzerland-01

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



Comments

  1. Beerman49 says

    August 1, 2014 at 9:55 pm

    Highly innovative ads for the time for sure – too bad the beer wasn’t.

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