Friday’s ad is another one from the United Brewers Industrial Foundation, also from 1942. This was well before the “Beer Belongs” series, but after World War II began. This one is part of an award-winning series of ads they did during the war to help boost morale on the home front, under the umbrella tagline “Morale is a Lot of Little Things.” In this ad, a man coming home from work gets an extra special hug from his wife, reminding him that it’s the little thing in life that we so easily take for granted but are very important, and are indeed the things we were fighting for, ending with this final bit of text. “A cool refreshing glass of beer — a moment of relaxation … in trying times like these they too help keep morale up.”