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You are here: Home / Art & Beer / Beer In Ads #1326: What Famed Scientist Is Closely Linked To The Brewing Of Beer?

Beer In Ads #1326: What Famed Scientist Is Closely Linked To The Brewing Of Beer?

September 27, 2014 By Jay Brooks


Saturday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
What famed scientist is closely linked to the brewing of beer?

A
Louis Pasteur, who evolved “pasteurization” through observing the action of yeast.

The ad details pasteur’s important work, “Studies on Beer,” published in 1876.

USBF-1951-qa9

Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Science



Comments

  1. Adam says

    November 18, 2014 at 11:31 pm

    I’ve been lead to believe he published it on 1879 (at least that’s what my reprint of the first edition says).

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