Wednesday’s ad is for Schlitz, from 1905. The ad is part of a series from that time highlighting different aspects of the beer’s process, its healthfulness and other factors. In this one, the headline is “Reputation,” and according to the headline, Schlitz “spend[s] fortunes every year — go to the utmost extremes — to maintain it.” Too bad they forgot about that when the bean counters took over in the Sixties.
What a difference 109 yrs makes! “Beancounters” & marketeers ruined that brewerery forever once the original owners sold it off (or turned it over to clueless heirs/heiresses). When they bought Stroh’s in the late 70’s, their market already was on the decline because of Miller’s upsurge, & Stroh’s was in financial trouble. So then they blew boatloads of cash chasing some stupid dream of continuing to compete w/A-B, plus their ads sucked those days (except for those for their Malt Liquor, a market they jumped into early once Colt 45 got popular,& which they succeded at, far beyond when the beer part went to hell)