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You are here: Home / Art & Beer / Beer In Ads #1384: The Ammunition Is Being Passed

Beer In Ads #1384: The Ammunition Is Being Passed

November 24, 2014 By Jay Brooks


Monday’s ad is for Budweiser, from 1943. A World War 2 ad, it’s a play on the poplar song “praise the lord and pass the ammunition,” written the year before. It’s also a very patriotic ad, and mostly soft sell, just celebrating the technology of the navy during the war, and then finishing with an offhand suggestion that Anheuser-Busch similarly uses cutting edge technology, too, to make their beer.

Bud-1943-ammunition

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



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