Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1449: The Full-Taste Beer

Beer In Ads #1449: The Full-Taste Beer

January 28, 2015 By Jay Brooks


Wednesday’s ad is for Schmidt’s, from 1963. “Time for Fun … Time for Schmidt’s The Full-Taste Beer.” It certainly does look like they’re having a lot of fun, fishing aboard the “Life of Riley” charter boat. But what exactly is “full-taste beer?” As opposed to what? Half-taste beer?

schmidt-1963-time-for

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. lonndoggie says

    January 29, 2015 at 7:28 pm

    (Hope this href tag works, but with no preview, it’s a bit dicey)

    It was the style; Beach Boys, from 1964:

    We’ve been having fun All Summer Long.

    Good taste is timeless. Full taste? Erm…

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Return of the Session – Beer Search Party on The Sessions
  • Scoats on Beer Birthday: Scoats
  • You're Not From Around Here - Food GPS on The Sessions
  • Mark Smith on Beer In Ads #4778: Rheingold Can Quench A Dragon’s Thirst
  • Getting Ready to Celebrate St Patrick’s Day – The Blessing of Beer | Red Panda News on Beer Saints

Recent Posts

  • Beer In Ads #4969: It Deserves First Prize May 14, 2025
  • Beer Birthday: Brian Stechschulte May 14, 2025
  • Beer Birthday: Dan Carey May 14, 2025
  • Beer Birthday: John Martin May 14, 2025
  • Beer In Ads #4968: Bock Beer At The Owl May 13, 2025

BBB Archives

Go to mobile version