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You are here: Home / Art & Beer / Beer In Ads #1455: Every Golden Drop

Beer In Ads #1455: Every Golden Drop

February 3, 2015 By Jay Brooks


Tuesday’s ad is for Budweiser, from 1949. In the windy bleachers, watching a baseball game does look like an appetizing way to spend a day, especially if you have a hot dog and a beer. It’s too bad this idyllic picture of American life doesn’t really exist anymore, if indeed it ever did, because the beer and dog will run you some serious coin these days. Did they ever actually carry bottles around the stadium? I do miss the white paper hats worn by the vendors, though. There’s even one subversive rebel in this illustration. Do you see him? That fella in the middle, he’s not wearing a hat. He’s really living life, “every golden minute of it,” as the ad suggests, before ending with this ad copy. “Enjoy Budweiser, every golden drop of it.”

1949Budweiser

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History



Comments

  1. Gary Gillman says

    February 4, 2015 at 8:41 am

    The comment about fragrant bouquet is telling, because in my opinion, the beer completely lacks this today. I’d be curious too what the current ratio of malt is in the beer.

    Gary

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