Monday’s ad is another one for Budweiser, this one from 1910. The headline is “The Wise Trainer of Athletes,” but that’s just the start. It continues. “The Wise Trainer of Athletes Knows that the moderate use of a mild stimulant is beneficial to his charges. The vast majority of such men recommend Budweiser Because it is nourishing and refreshing and quickly relieves the tired feeling that may result from physical activity.” My son Porter just joined his middle school’s track team, but I think I’ll hold off on adding beer to his workout regime, at least for now.
Kendall Staggs says
I’m reminded of John Belushi’s SNL skit in which he recommended little chocolate donuts for aspiring Olympic decathletes.