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You are here: Home / Art & Beer / Beer In Ads #1488: Life-Giving American Barley

Beer In Ads #1488: Life-Giving American Barley

March 8, 2015 By Jay Brooks


Sunday’s ad is for Anheuser-Busch’s “Malt-Nutrine,” from 1909. This is another ad for A-B’s non-alcoholic health drink, marketed with snake-oil salesman enthusiasm. “Life-Giving American Barley contains more blood-making properties than any other growth of the soil.” But wait there’s more. “Every drop of Anheuser-Busch’s Malt-Nutrine fairly bubbles and seethes with the life of mother nature’s electrifying earth — the creamy nutriment of ripened barley — the aromatic tonic of Bohemian hops — the vivifying breezes of country air — the warmth of the sun and the blessings of the gentle rains — all instilled into a living liquid food.” Damn, who wouldn’t want to drink that.

A-B-1909-Malt-Nutrine

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, History



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