Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #2409: A Hop Merchant In 1777

Beer In Ads #2409: A Hop Merchant In 1777

September 24, 2017 By Jay Brooks


Sunday’s ad is for Bass Ale, from 1926. Bass Ale was one of the beers that helped push me away from the regional lagers I grew up drinking in Eastern Pennsylvania, and toward more flavorful beers. Jazz clubs in New York City in the late 1970s frequently carried Bass, and I really liked how different it tasted, compared to what I was used to. In this ad, Bass makes the claim that by using lots of hops in their beer that they made the hop merchant a “man of substance,” which they insist we can clearly “see from his picture” here in this ad. While I know many fine hop merchants, most of whom are indeed men of substance, I’m not quite sure that being 100 feet tall is proof of anything. Or maybe it’s simply how well-dressed he is. If so, not sure that outfit exactly translates as impressive in the modern world.

Bass-1926-good-word-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Bass, History



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • The Session #147: Downing pints when the world's about to end - Daft Eejit Brewing on The Sessions
  • Amanda Alderete on Beer Birthday: Jack McAuliffe
  • Aspies Forum on Beer In Ads #4932: Eichler’s Bock Beer Since Civil War Days
  • Return of the Session – Beer Search Party on The Sessions
  • John Harris on Beer Birthday: Fal Allen

Recent Posts

  • Historic Beer Birthday: Thomas Carling June 1, 2025
  • Historic Beer Birthday: Otto Flood Emmerling June 1, 2025
  • Beer In Ads #4984: Daufer’s Celebrated Bock Beer May 31, 2025
  • Beer Birthday: Julia Herz May 31, 2025
  • Beer Birthday: Phil Markowski May 31, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version