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You are here: Home / Art & Beer / Beer In Ads #2422: A Real Adventure In Good Living

Beer In Ads #2422: A Real Adventure In Good Living

October 7, 2017 By Jay Brooks


Saturday’s ad is for Schlitz, from the 1950s. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a trio of couples are on a camping trip. They’ve got a roaring fire going and are starting to cool, “A real Adventure in Good Living.” Luckily, they’ve got a bucket of beer, too.

Schlitz-1950s-camping

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz



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