Monday’s ad is for Schlitz, from 1946. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, an odd one, a small bear cub wearing a nightshirt, slippers and a nightcap, and carrying a candle, is standing in front of an open refrigerator. Apparently, a late night thirst overtook the bear, and he needed a beer. That’s one civilized beer, er… bear.
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