Wednesday’s ad is for Schlitz, from 1945. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, the same woman from a previous ad is shown very close-up, showing just a portion of her face puckering up to kiss some hop cones.