Tuesday’s ad is for Schlitz, from 1940. “Just the Kiss of the Hops” was a popular slogan used by Schlitz for several decades. It’s meant to express that their beer had no bitterness, but they definitely had some fun with it over the years. In this ad, a woman is at a costume party — Halloween perhaps — while someone in ruffled sleeves pours her a bottle of Schlitz. Unfortunately the best image of the ad I could find cuts of the text a bit, but there’s something about a “happy little chuckle.” Happy Halloween.