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You are here: Home / Art & Beer / Beer In Ads #2485: ‘Tis The Choice Of The Gourmet

Beer In Ads #2485: ‘Tis The Choice Of The Gourmet

December 9, 2017 By Jay Brooks


Saturday’s ad is for Guinness, from 1952. While the best known Guinness ads were undoubtedly the ones created by John Gilroy, Guinness had other creative ads throughout the same period and afterward, too, which are often overlooked. This ad, one of many that used Lewis Carroll’s Alice in Wonderland begins “‘Tis The Choice of the Gourmet,” and features a Carroll-esque poem about how good beer, and especially Guinness, goes with a variety of gourmet foods.

Guinness-choice-of-gourmet-1950s

Filed Under: Art & Beer, Beers, Food & Beer Tagged With: Advertising, Food, Guinness, History



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